Sunday, August 29th, 2010 at
9:10 am
Monday, May 10th, 2010 at
1:33 am
Thursday, January 21st, 2010 at
10:52 am
Advertisements are everywhere. The different types, sizes and shapes of ads fill everybody’s lives with marketing copies and selling techniques. You are not safe from such tactics if you just stay at your home. For sure, you will be reached by direct mailing postcards. Direct MailThe name for this tool has evolved from the formal direct mail, to advertising mail and junk mail for people who feel that they’ve had enough. This tool, however you call it, is the delivery of the ad using different tools like direct mailing postcards, catalogs, brochures and the likes, through postal mail.The FormatAdvertisers should learn to experiment on the different formats that they could use for direct mailing purposes. People have been so used to the idea that there are even some companies and other non-profit organizations which help people if they want to opt out for any direct mail campaigns.You can trust the right printing company to do the trick for you. To do this, you must prioritize quality over cheap printing. The following formats can help you get the word out about you. So make sure to utilize everything that applies to your business and, of course, your budget.1.   Catalogs. You can excite probable clients to shop from their own homes through multi-pager catalogs. You can include order forms on this tool just to make sure that people will be more tempted to fill those out because of the convenience of the setup.2.   Greeting cards. Making your clients feel that you remember them on the special days of their lives and every holiday on the calendar is a big plus points for you. 3.   Envelope mailers. You can include in the package all your marketing materials. You just have to make sure that the envelope is an advertisement in itself. It contains your company name, logo and address. Direct Mail PostcardsWhen it comes to this process, postcards still top off the list. You can do a lot of things with such. You can experiment with the sizes. You can customize the shape. And of course, you can go a lot of ways in terms of the design. Whatever tool you use, the success of this project lies on your mailing list. If you donât have one, the right printing company can provide you with such need. But it is also important to keep a database of the people who have availed from you. They are important to your business especially if you find ways to retain them. Direct mailing can help you with the goal to retain these people. By making them feel valuable to your business, they may in return reciprocate that by availing your products and services over and over again.Direct mailing postcards will be effective to let people know about your gimmicks without being so obvious. The idea here is to match the design with a tag line that will captivate your target market. You donât have to force people to buy in order to sell. In fact, you have to be subtle yet convincing in order for your marketing tool to succeed.
Sunday, January 3rd, 2010 at
9:43 pm
Which pulls the best response, a postcard, a self-mailer or a
letter? The answer, you’ll be irritated to know, is clear. It
depends.
The success of your mailing depends on who you mail to (your
list), what you promise (your offer), when you mail (your
timing), and what you mail (your format and creative). Here are
a few questions to ask yourself to decide which format is likely
the best one to use for your next mailing.
Letter Does your sales message need to come from one person by
name? Does it need to be addressed to a person by name? Is
privacy or confidentiality a concern? Then a sales letter inside
an envelope is the way to go.
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Thursday, December 10th, 2009 at
9:54 pm
A stream of postcard printing technologies and custom printing options has emerged in recent years. The use and features of this century-old print medium received face-lifts, which allowed people to reinvent and experiment on postcards. Coupled with new offerings in mailing schemes, such as direct mailing, postcards have gone beyond simply being a greeting material.
Postcards are rectangular card pieces that usually have a front panel that contains a picture and a back side with space intended for a short message, the mailing address and a stamp. These are meant to be mailed without envelopes. Direct mailing, on the other hand, is a service offered as a form of distribution wherein specific sample sizes are selected and sent as mails with advertisement contents.
Enterprising groups and individuals have resulted to tapping postcard printing and direct mailing to create a marketing strategy combination that’s both effective and economical.
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Friday, November 20th, 2009 at
9:49 pm
By Doug Huggins
I have received several e-mails recently stating that they had tried direct response mail and it had failed miserably. Most of us who teach marketing methods hear that same complaint. I would suggest that there are two probable reasons so many people are disappointed with their direct mail:
One – The Message – The message delivered by most mortgage and real estate companies couldn’t sell free water to an American GI in southern Iraq. The marketing pieces I see are poorly designed, with absolutely no thought given to communicating to the needs and wants of the receiver.
In my manual, “Why Most Mortgage Marketing Fails and What to do About Yours”, I discuss in detail the top 10 reasons most mortgage company’s and originator’s marketing efforts fail to work. We show many actual examples of marketing pieces and literally “rip them to shreds” to show you how to better view what you are currently doing and how to make simple, no cost changes to dramatically increase the response to your current marketing.
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Friday, November 13th, 2009 at
9:43 pm
In direct mail, you have a formidable enemy—the wastepaper
basket. Your prospects take one look at your mailing envelope
and decide if they will open it or fling it into the trash can
(or recycling box). One way to persuade them to open your
envelope is to make your envelope irresistible. Here are a few
ideas.
1. Unusual colours Keep your mailing envelopes the same size and
weight, just change the colour from white to something different
or more daring. 2. Odd size or shape Send your message in a
jumbo-size envelope. Or in a square envelope. Or send your
message in a tiny envelope. Just remember that your envelope has
to conform to postal regulations for size and shape, and fit
through a normal mailbox. 3. Personalization Put your prospect’s
name right on the front of the envelope, perhaps in the form of
a question: “Hey, Alan, know who offers the lowest interest
rates?” 4. Cartoon Speaking of personalization, put a cartoon on
the front of your envelope, and put your prospect’s name in the
caption (so that one of the cartoon characters is using your
prospect’s name in what they are saying). 5. Teaser Ask a
provocative question, give a compelling statistic, feature a
gripping photo or use another device that intrigues your
prospect and motivates them to open your envelope to satisfy
their curiosity. 6. Go plain Sometimes just a plain old #10
envelope works as well as anything else. IBM discovered in tests
that they increased their response dramatically just by putting
their logo in the top left hand corner of the envelope. You may
increase the number of people who open your envelope by not
using your logo, or not mentioning your company name, just your
return address. The secret to irresistible envelopes is
creativity and testing. Be as imaginative as you can, and then
test your hunches in the marketplace. May you discover many
winners!
Thursday, November 5th, 2009 at
9:56 am
It’s an emerging debate that looks set to become more widespread in the future – which direct marketing method is most effective: traditional direct mail campaigns, or new generation email marketing?
Direct mail is sent to businesses and consumers every day and is used by a very wide range of organisations and industries. A mailing in the post, often accompanied by a letter, has become a proven and accepted way of targeting your audience, with consistent conversion rates of about 1-5%. However in recent years direct mail has attracted criticism over the environmental impact it can have, and the annoyance caused by misdirected mailings.
Email marketing using opt in data is less widely used at the moment, but is growing more rapidly in popularity than almost any other direct marketing tool. A growing range of good quality opt in, and in some cases double opt in lists are becoming available, as are a wide range of email broadcast services. But this new marketing medium has already been tainted by abuse and association with the practice of spamming or junk mailing.
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