Friday, September 3rd, 2010 at
9:02 pm

Which software should I use to create a simple direct mail campaign? Photoshop? Word file?
I’m creating a simple, but efective letter, for a direct mail campaign. Pictures are cool, but most of all I need to explain the sales program to potential sales reps.
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Saturday, August 28th, 2010 at
8:13 pm

What’s a good postcard direct mail headline for a sandwich shop?
What’s a good grabbing headline to put on a postcard direct mail piece to market our deli to businesses? What should go on the back of the postcard and is standard size or large better for response rate? Thanks
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Friday, August 27th, 2010 at
10:53 am

Every healthy direct mail fundraising program
balances asking with informing. Appeal letters do the
asking. And donor newsletters do the informing.
But your donors will only read your newsletters if
each newsletter is donor-centered and engaging.
You can’t simply present news. Instead, you must
write every issue with your donor in mind. To do
that, avoid these three common mistakes in donor
fundraising newsletters.
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Monday, August 23rd, 2010 at
2:05 am

Is Local Marketing Beneficial to Small Business?
Is local marketing, i.e. advertising in church bulletins, sponsoring local little league teams, placemat marketing (business card logo on placemats for church breakfasts), etc. effective for small business, or should we stick with local newspaper, flyers, direct mail. We have not been very successful with church bulletin ads. Can you suggest anything methods of marketing that would be cost effective and beneficial to the small food business. Thank you.
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Sunday, August 22nd, 2010 at
3:57 pm

Poetry.com mail and emails, how to get rid of?
the question,i believe, is quite self-explanatory. how do i stop the bogus letters and such.I get really pissed when i see them. I also want to stop the direct mailing to my house, so please help. thank you
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Saturday, August 21st, 2010 at
8:30 am

An advertising campaign entails a lot of hard work. It involves much of your time, effort and of course your funds. It even gets tougher if you are employing direct mail advertising or marketing to realize your campaign. Among your worries are the following — addresses, contact information, logistics and how you will you get your ads mailed. Even obtaining a mailing list can be wearisome and may take some time. Nonetheless, there is an answer to this predicament. If you get a company that will undertake this task for you, you can just relax and entrust your direct mailing advertising with them.
If your mailing list is of good quality, your advertising drive should be on its way to success. So as not to waste resources, you should be able to focus your campaign to the right group of clients. If you send your mail to the wrong people, chances are, it may just be considered trash. Therefore, it is important to throw your mails to the right crowd. Well, an advertising agency can do this for you — that is establish your mailing list that contains the names of the relevant audience.
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Wednesday, August 18th, 2010 at
10:27 am

I filed my 2006 taxes late. I sent it on Feb. 25, 2007 by mail. Any idea when it will get direct deposited?
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Wednesday, August 11th, 2010 at
8:57 am

Postcards are cheap to print and mail but they have one major weakness as far as direct response lead generation is concerned. They don’t have a physical response mechanism.
Traditional letter packages contain a business reply card and maybe even a business reply envelope. But a postcard, unless it’s a double postcard, contains nothing that your prospect can mail back to you. Here are eight ways to generate that response anyway, ranked in order of likely effectiveness.
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