For one, it is the only way to get taget the customers who need and want your services. There are so many forms of data available, you can literally target hundreds of different types of people.

For this example, let’s take loan modification mailers. If someone needs a loan modification, they are either late on their mortgage payments or stuck in a sub prime loan and can’t refinance because they are upside down. Well, you just search for the data in whatever states you want to target like this:

1. Homeowners who are 30 – 60- 90 days late on their mortgage payments

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