So you’re are looking to recruit for new mortgage brokers. When you think about doing that you probably hope that you can create enough interest in your company that you have enough hiring prospects to choose from and still be able to get the cream of the crop. There are many options out there for recruiting. But when looking for good mortgage brokers, it is best to look at what will get you the best Return On Investment. Just like in attracting clients to your business and calculating the ROI by tracking what each of those leads spent, take a look through the same window in applying Direct Mail to recruiting brokers.

Direct Mail is one of the best ways to recruit. Why?

1. You can get a targeted list. Because when using direct mail you can easily acquire a very targeted list of mortgage brokers. You can get a list of mortgage brokers with home addresses. You can get a list of brokers with a certain income. You can get a list of brokers in a certain area, a certain age range. This makes it easy to only attract the brokers who will fit into your business model.

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The right direct mailing list targets people who want your product or service.

The wrong list fails to target people who would want to buy from you â?? and it is costly. In fact, this is what people refer to as â??junk mailâ??. It is junk because it is mail that is not relevant to the people it is mailed to and does not take into account their buying habits.

The direct mail mailing list is a key factor in a successful direct mail marketing campaign and a major point to consider in small business marketing strategies where marketing ROI (Return On Investment) is a key concern.

What really makes your direct mail marketing and advertising campaign successful?

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The United States Post Office in the past had some trouble with its finances and their solution was to raise the postal rates. Whether or not you agree with this approach to trying to stay in business, like the weather and government in general, it’s something you have to live with.

Many companies have used this as a reason to send out fewer or smaller mailings in an attempt to keep their costs down. Here’s a quote from an issue of Direct Marketing News:

“Despite a string of healthy annual increases, the growth of direct mail expenditures is expected to slow over the next four years. Direct mail continued to grow in 2001 but slowed because of the anthrax scare”, the study said.

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The United States Post Office in the past had some trouble with its finances and their solution was to raise the postal rates. Whether or not you agree with this approach to trying to stay in business, like the weather and government in general, it’s something you have to live with.

Many companies have used this as a reason to send out fewer or smaller mailings in an attempt to keep their costs down. Here’s a quote from an issue of Direct Marketing News:

“Despite a string of healthy annual increases, the growth of direct mail expenditures is expected to slow over the next four years. Direct mail continued to grow in 2001 but slowed because of the anthrax scare”, the study said.

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Maybe you have thought about direct mail. Maybe you have wondered whether it could work for you. Maybe you have done it, but it never really paid off. Possibly you thought there was so much to learn that you didnâ??t know where to start. Whatever your particular â??storyâ?? is you are reading this. And yes, there are a million and one ways to do something wrong â?? but there are only a handful of ways to get it right. In this article, I will show you what has brought success to hundreds of mortgage brokers and how direct mail marketing can work for you.

My goal in this article is to help you get started by helping you figure out WHO you should be mailing to and WHAT product to promote to them. In fact â?? I will be writing a series of articles taking you all the way from the research to the tracking of the results and your return on investment. There will be practical exercises for you to do in between the next issues, so roll up your sleeves and get ready to start cooking â?? or start rolling in the dough.

Iâ??ve literally dealt with the marketing of thousands of mortgage brokers and one thing is certainâ?¦ Once you guys start doing really well financially you want to branch out on your own and start your own company. However, most brokers havenâ??t taken Marketing 101, so they tend to fail. Not because they arenâ??t good brokers, but because they arenâ??t good marketers. In fact, it is not only a trend I see in the Mortgage Industry, but many other industries as well. To tell you the truth, with all that I know about marketing Iâ??m confident that I could make ANY business successful. Sounds pretty cocky but hands down, I could do it. Because I know marketing.

Read the rest of this entry

Maybe you have thought about direct mail. Maybe you have wondered whether it could work for you. Maybe you have done it, but it never really paid off. Possibly you thought there was so much to learn that you didnâ??t know where to start. Whatever your particular â??storyâ?? is you are reading this. And yes, there are a million and one ways to do something wrong â?? but there are only a handful of ways to get it right. In this article, I will show you what has brought success to hundreds of mortgage brokers and how direct mail marketing can work for you.

My goal in this article is to help you get started by helping you figure out WHO you should be mailing to and WHAT product to promote to them. In fact â?? I will be writing a series of articles taking you all the way from the research to the tracking of the results and your return on investment. There will be practical exercises for you to do in between the next issues, so roll up your sleeves and get ready to start cooking â?? or start rolling in the dough.

Iâ??ve literally dealt with the marketing of thousands of mortgage brokers and one thing is certainâ?¦ Once you guys start doing really well financially you want to branch out on your own and start your own company. However, most brokers havenâ??t taken Marketing 101, so they tend to fail. Not because they arenâ??t good brokers, but because they arenâ??t good marketers. In fact, it is not only a trend I see in the Mortgage Industry, but many other industries as well. To tell you the truth, with all that I know about marketing Iâ??m confident that I could make ANY business successful. Sounds pretty cocky but hands down, I could do it. Because I know marketing.

Read the rest of this entry

Maybe you have thought about direct mail. Maybe you have wondered whether it could work for you. Maybe you have done it, but it never really paid off. Possibly you thought there was so much to learn that you didnâ??t know where to start. Whatever your particular â??storyâ?? is you are reading this. And yes, there are a million and one ways to do something wrong â?? but there are only a handful of ways to get it right. In this article, I will show you what has brought success to hundreds of mortgage brokers and how direct mail marketing can work for you.

My goal in this article is to help you get started by helping you figure out WHO you should be mailing to and WHAT product to promote to them. In fact â?? I will be writing a series of articles taking you all the way from the research to the tracking of the results and your return on investment. There will be practical exercises for you to do in between the next issues, so roll up your sleeves and get ready to start cooking â?? or start rolling in the dough.

Iâ??ve literally dealt with the marketing of thousands of mortgage brokers and one thing is certainâ?¦ Once you guys start doing really well financially you want to branch out on your own and start your own company. However, most brokers havenâ??t taken Marketing 101, so they tend to fail. Not because they arenâ??t good brokers, but because they arenâ??t good marketers. In fact, it is not only a trend I see in the Mortgage Industry, but many other industries as well. To tell you the truth, with all that I know about marketing Iâ??m confident that I could make ANY business successful. Sounds pretty cocky but hands down, I could do it. Because I know marketing.

Read the rest of this entry

It’s a fact that your customers are your best leads. This means that the most likely people to purchase your products and/or services are the ones who have paid for them before. It’s also a fact that it costs far less money to keep a customer than it does to go out and get a new one. These are the two reasons that using direct mail postcards to keep in touch with your customer database is a must. There are a few rules to follow when marketing to contacts in your company database.

Rule #1: Collect all of their information.

It sounds like a no-brainer but you would be surprised. The more information that you have on your customers the more likely it is that you will be able to get in touch with them to let them know about specials or to remind them it’s time for their next service. Also, don’t neglect to ask for your customers’ email addresses, everybody has one and most will give it up pretty easily.

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