Which pulls the best response, a postcard, a self-mailer or a
letter? The answer, you’ll be irritated to know, is clear. It
depends.

The success of your mailing depends on who you mail to (your
list), what you promise (your offer), when you mail (your
timing), and what you mail (your format and creative). Here are
a few questions to ask yourself to decide which format is likely
the best one to use for your next mailing.

Letter Does your sales message need to come from one person by
name? Does it need to be addressed to a person by name? Is
privacy or confidentiality a concern? Then a sales letter inside
an envelope is the way to go.

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