1.      Use a Quality, Targeted Mailing List

Every successful direct mail campaign begins with a quality, targeted direct mailing list.

So before you buy mailing lists online, make sure you research the different mailing list companies that are out there, and get a guarantee that the direct mail list you’re purchasing from them is quality, accurate and targeted data. Why? Because a ‘great’ direct mail list maximizes the number of people who receive your offer, it increases your response rates and ultimately, it helps boost the return on your investment!

Read the rest of this entry

It appears to be a common trend nowadays to say that direct mail campaigns are dead. The development of the Internet has certainly left many more avenues of marketing open but those who suggest direct mailing is dead simply are not implementing their campaign efficiently.

Direct mail campaigns are all about trial and error. Try something, measure the impact, if it doesn’t work try something else next time. You need to work out the best ways to reach your target market and the best way to gain a response. Having worked in a company which bases itself upon direct mail campaigns, there are a number of options available.

The first and perhaps most important item to remember is control. For every mailing campaign there also needs to be a control group (i.e. customers that do not receive the mail). It is then quite easy to measure whether or not the mailing is having an impact or if those who did not receive a mailing are responding anyway. By comparing the two groups it is relatively straightforward to see whether the mailing campaign has produced any significant effect on your profit margins. For example, the group who were mailed may have showed no noteworthy increase in spend compared to the control group meaning that the campaign will need to be thought through.

Read the rest of this entry

With the current cutthroat business world, it can be hard to reach the target demographics for your business. Many companies consider direct mail, but stuffing envelope after envelope quickly turns into a chore, and just how effective is it anyway?

Shunned by most small businesses for casting to too wide an audience along with being very costly are television and radio ads. They just don’t work as well as they once did before the XM Radio, the MP3 player and Tivo came along. So, how can a small business owner advertise to people in his area of business?

You no longer have to worry about direct mail ideas. The Wallet-Mailer is the marketing solution you have been looking for. Through Wallet-Mailer you can get attention grabbing paper wallets that look just like the real thing in the hands of your target audience, or have the the wallet-mailed folks do all the work for you.

Read the rest of this entry