First of all, direct mail marketing might just be the best lead generation solution possible. You can get targeted data for about any customer you are looking for and reach them right at their home. Most people are on the the Do Not Call list these days, so direct mailers are a great way to reach these prospects.

With all the different styles of mailers, you can be sure you will find the right one for your needs. There are postcards, envelopes, serrated edges and more! Mailers with serrated edges tend to look like the homeowner is getting a check, so they have a great open ratio. You should test out a couple diferent mailers and find out what works best for your situation.

Why are mailers the best lead solution? The results. It depends what market you are in, but typically mailers get a 1% to 4% response ratio. That means if you send out 5,000 mailers, you can expect to get atleast 50 call ins. Most businesses that use mailers make a good profit off each sale, so you would have atleast 50 chances to make $1000 or more with mailers. The cost for 5,000 mailers is usually around $3000. With this type of marketing, the more you buy, the more you save.

The cost of the mailers will depend on a couple factors. The cost of postage, printing and the data you use. If you want to send out your mailer with regular mail, it’s black and white and you want public record data, the mailer won’t cost too much at all. If you want a full color mailer with modeled data, you can expect to pay a pretty penny. But, you’ll most likely get a better response with good data. The full color option is not necessary.

For one, it is the only way to get taget the customers who need and want your services. There are so many forms of data available, you can literally target hundreds of different types of people.

For this example, let’s take loan modification mailers. If someone needs a loan modification, they are either late on their mortgage payments or stuck in a sub prime loan and can’t refinance because they are upside down. Well, you just search for the data in whatever states you want to target like this:

1. Homeowners who are 30 – 60- 90 days late on their mortgage payments

2. Homeowners who are stuck in a subprime loan

3. Homeowner who bought their home within the last 6 years

4. Homeowners who have an LTV of atleast 95% or higher

5. Homeowners who’s loan balance is atleast $200,000.

The last one is pretty important. If someone has a tiny loan balance a loan modification won’t change their payment much. But, the higher the balance, the more they can save by lowering their interest rate. This is something that a good direct mail service company will know.

These “filters” will allow a loan modification company to only spend money advertising their services to companies that need them. What other advertising can do that? With television, radio and print ads, you are sending out a message to tons of people, but only the people who need your service care about what you are saying.

You should save the money and spend it on targeted direct mail advertising for the best possible results! It will reach the prospects you want to reach – the ones that convert into sales.