How many book sales is resonable with self-publishing?
With direct mail ads, online marketing etc..
Monthly, yearly, total etc.
Take crossing the road for instance. Do you remember those green cross code adverts? These adverts told you how to safely cross the road. After people learned how to cross the road safely, accident rates dropped through the floor. This is because education reduces risk. Not completely mind. But then to win without risk is to win without glory. You couldn’t win if you couldn’t lose, could you?
So a certain amount of risk is healthy and it adds to the fun of things. But stick a blindfold on before you cross the road and then it’s not so funny, right?
If you’re willing to actually do a tiny bit of work on your direct mail business then you’re well on your way to becoming a master. All that’s needed to succeed are the secrets, a little intestinal fortitude and keeping your finger on the pulse.
