Saturday, August 28th, 2010 at
8:13 pm

What’s a good postcard direct mail headline for a sandwich shop?
What’s a good grabbing headline to put on a postcard direct mail piece to market our deli to businesses? What should go on the back of the postcard and is standard size or large better for response rate? Thanks
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Wednesday, July 21st, 2010 at
8:15 am

Advertising my business through direct mail?
I want to mail flyers and coupons. Where can I obtain the addresses of those who are most likely to give me business?? Isn’t there some sort of sample of addresses you are able to buy and where can I get it?
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Monday, May 31st, 2010 at
10:38 am

Many health care providers get a bad taste in their mouth when you mention direct mail marketing. They routinely flinch and think of response rates at or below 1%, rates dropping lower and lower.
There are many reasons why direct mail has such a bad reputation. Here are my three favorite.
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Monday, May 3rd, 2010 at
8:12 am

I recently did a direct mail for a photography business. I mailed 500 postcards to people that had over 80k?
for yearly income. I was curious what I should consider a decent respose for 500 mailed and how long I should wait before I consider a new marketing program or additional mailings?
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Tuesday, April 20th, 2010 at
5:01 pm
Tuesday, April 13th, 2010 at
1:00 am

how much does a direct mail campaign usually cost?
Example I want to send over 1,000 postcards to 2 surrounding cities nearby, How does the post office do this? Do I give them a list of addresses? How much does this usually cost, price is not including print/postcards.
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Wednesday, March 24th, 2010 at
7:39 am

What Is Direct Mail Advertising?
Direct mail advertising is when you send out mailings with your company name and information about your business to prospective customers. You may choose to send out postcards, letters, advertisements, sales flyers and catalogs along with other types of mailings. These things will make an impression on potential clients that are interested in your business. This will let the clients know what you are offering at your place of business and the products and services that they can expect to receive. You may reach less people by using direct mail advertising than if you were to go through traditional marketing methods. But your monies are focused mainly on certain businesses, demographics and customers which makes this type of advertising work very well. Most direct mail companies offer list rentals. These rentals have a wealth of data to help you find the right addresses to target with your mailing.
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Wednesday, March 10th, 2010 at
8:47 am

Direct Mail: A Brief Introduction
Direct Mail marketing can be defined as “marketing through a channel that reaches the consumer directly”. The channel is usually through a mailer. Direct mail marketing is also known as “Direct Response Marketing” but there are those who refer to this as “Junk Mail”. That is mainly because all of us receive so many direct mails these days that we hardly open any and as a result most of them end up as junk. And so the receiver does not end up taking the desired action that the business wants it to take. In fact these days people are receiving so many direct mails that some companies are offering them an option to opt out of receiving the mailers.
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