Friday, September 3rd, 2010 at
9:02 pm

Which software should I use to create a simple direct mail campaign? Photoshop? Word file?
I’m creating a simple, but efective letter, for a direct mail campaign. Pictures are cool, but most of all I need to explain the sales program to potential sales reps.
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Friday, August 27th, 2010 at
10:53 am

Every healthy direct mail fundraising program
balances asking with informing. Appeal letters do the
asking. And donor newsletters do the informing.
But your donors will only read your newsletters if
each newsletter is donor-centered and engaging.
You can’t simply present news. Instead, you must
write every issue with your donor in mind. To do
that, avoid these three common mistakes in donor
fundraising newsletters.
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Monday, August 23rd, 2010 at
2:05 am

Is Local Marketing Beneficial to Small Business?
Is local marketing, i.e. advertising in church bulletins, sponsoring local little league teams, placemat marketing (business card logo on placemats for church breakfasts), etc. effective for small business, or should we stick with local newspaper, flyers, direct mail. We have not been very successful with church bulletin ads. Can you suggest anything methods of marketing that would be cost effective and beneficial to the small food business. Thank you.
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Sunday, August 22nd, 2010 at
3:57 pm

Poetry.com mail and emails, how to get rid of?
the question,i believe, is quite self-explanatory. how do i stop the bogus letters and such.I get really pissed when i see them. I also want to stop the direct mailing to my house, so please help. thank you
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Wednesday, August 11th, 2010 at
8:57 am

Postcards are cheap to print and mail but they have one major weakness as far as direct response lead generation is concerned. They don’t have a physical response mechanism.
Traditional letter packages contain a business reply card and maybe even a business reply envelope. But a postcard, unless it’s a double postcard, contains nothing that your prospect can mail back to you. Here are eight ways to generate that response anyway, ranked in order of likely effectiveness.
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Monday, August 9th, 2010 at
12:57 pm

Is there a Yahoo MSN lottery for Yahoo users? I have received a mail fm Yahoo UK& Ireland stating I have won .
I need confirmation fm Yahhoo/ MSN that the mail reg. Yahoo lottery is Genuine. The link show a site with Yahoo UK & ireland logo. Contact pperson is -Mark Barry, E mail noted as-info_microsoft_windows_desk@yahoo.co.uk. I was asked to provide personal details which I did. They have directed me to contact their couriers with reg.payment for transit. Pl. inform this is genuine or fraud. pl E.mail to -anilsree123@yahoo.com urgently and advise what to do next. Anil sreedhar.India
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Wednesday, July 28th, 2010 at
2:52 pm

Direct Mail – The First 7 Seconds. Increasing Readership In Direct Marketing Letters
Elements of Traditional Direct Mail Letters
All direct mail marketing packages have common elements: outer envelope, letter, brochure, a reply card or reply envelope. While a 4-color brochure can supply the glitz and glamor, it’s the letter in today’s direct mail that brings in the orders. Let’s examine the letter in your direct mail campaign, with an eye to generating higher readership, more phone calls and orders.
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Sunday, July 25th, 2010 at
11:33 am

9 Easy Steps to Direct Mail Success
Many businesses use direct mail as a method of acquiring new customers. Your mailing piece must be well written to achieve the type of response that will make the effort worthwhile, especially financially, since postage and printing costs make it an expensive method of advertising .
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