With the internet age upon us many business people tend to overlook the things that are proven to work. Direct mail marketing is one of those things. Think about it. Do you still get advertisements in the mail? Of course you do. It only makes sense that direct mail is still a very good way to advertise your business. After all, if it did not work all you would find in your mail box are bills and correspondence.

Many of today’s big advertisers were once, and in some cases still are using direct mail. The biggest reason that these companies use direct mail is because it is a proven strategy. Here is the proof. According to the U.S. Post Office Americans spend over $250 billion each and every year in response to direct mail. Direct mail campaigns average $10 in sales for each dollar that is invested. In case you are interested that is about double the return on investment of a television ad.

The benefits of direct mail marketing are many.

1.) Large numbers of customers can be sold on a very highly individual basis.

2.) Direct mail allows you to target a specific demographic.

3.) Allows total control over the sales process.

4.) In most situations sales are pre-paid.

Here are some suggestions that you might want to put to use in your direct mail campaign.

1.) Use a letter rather than a post card.

2.) Always use a reply deadline.This incites a sense of urgency. All you have to do is watch a few infomercials to get the idea. They are always saying things like “order in the next 10 minutes and…”, or “Get it before the price goes up.”

3.) Contact InformationInclude your phone number, e-mail address, and website address. Make it as easy as possible for your potential customer to reach you.

4.) Offer an incentivePeople love discounts or better yet free things. You might offer a buy 2 get the 3rd at half price, or even a buy 3 and get the 4th free. You get the idea.

5.) TestimonialsEndorsements work wonders. Use the comments of satisfied customers to sway new customers.

Things to remember when creating your direct mail campaign

1.) Target Audience. Success is directly related to how well you choose your customers.

2.) YOUUse the word “you” as often as possible. This conveys a sense of personal attention.

3.) Make the envelope work for youUse a message on the outside of the envelope to stir curiosity such as “dated material within”.

4.) Use odd sized envelopesThis will make your mailing stand out among the rest.

These simple tips will help your direct mail campaign work. If used correctly direct mail has a better return on investment than television advertising and could be the boost that you business needs.

Tagged with:

Filed under: Uncategorized

Like this post? Subscribe to my RSS feed and get loads more!