Direct Mail Advertising

Brett King: Digital versus Traditional Advertising? Wrong Question – BANK 2.0
There is a debate that has been raging in Advertising quarters for almost a decade now – which is better Digital Media or Traditional Advertising….
David Ogilvy: We Sell or Else

Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America’s Top Copywriters and Mail Order Entrepreneurs $39.95 …

Million Dollar Mailings $57.62 An exclusive insider’s look at the art and science of direct mail creative technique–copy approaches, design, formats, offers–unlike anything ever before assembled. In addition to the successful mailings shown and described in this updated edition of Million Dollar Mailings, new topics include killer fundraising letters, the illustrated history of the magalog, and using direct mail to make money…

Direct Marketing: Strategy, Planning, Execution $33.79 The “master strategist of direct marketing” has enhanced his classicreference with a wealth of proven direct mail strategies for theInternet age. This eagerly awaited edition adds in-depth informationon profitable use of the Web for direct response sales, as well asincreased coverage of alternative media, infomercials, telemarketing,and database marketing….

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INTUIT CASH REGISTER PLUS DIRECT SOFTWARE WITH HARDWARE (NO PC) $599.95 Track inventory, sales and customers with QuickBooks POS software.

QUICKBOOKS POINT OF SALE: MULTI-STORE V9.0 UPGRADE DIRECT $999.95 Basic tools to manage sales, inventory and everyday retail tasks.

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