The number of businesses using direct mail marketing now compared to how many used this medium 10 to 15 years ago is staggeringly higher. More and more marketers understand its effectiveness and are on the bandwagon – especially Mortgage Brokers.

Years back the novelty of receiving an advertisement in your mailbox was such that any direct mail pieces were not only looked at but mulled over. Not so anymore. The term ‘junk mail’ was coined sometime since then and I’m sure you’ve thrown out your fair share of unread pieces enough to understand why. So, what can you do about it as a marketer? How can you ensure you get the biggest bang for your direct mail dollar? Now more than ever, you have to understand how to put together a direct mail piece. More than ever you have to really target your mailing to go to a specific market. And more than ever you need to be patient and learn how to campaign – because that is the key to success. Don’t get me wrong… direct mail is not dead – and I don’t see it dying any time soon. It is still the quintessential part of the largest company’s campaigns. Because it works.

In this article I will teach you some of these three topics:

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You’ve decided to try advertising your business with direct mail. The idea came to you from the direct mail you receive from other businesses. You like the idea because it seems easy to do and economical. However, you’ve never tried this before so you question whether this method will bring you customers.

Well, All Forms of Advertising Work, But you have to clearly understand how the advertising medium works and realize that each form has it’s limitations along with costs associated with it. Targeted Direct Mail especially, is a wonderful tool for MLM distributors to both sell product and recruit and train new team members.

Remember that the three key factors that affect the profitability of any direct mail effort are: List, price, offer.
There are other variables and factors that are important to the success or failure of a direct mail effort… but the key three are list, price, and offer.

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When was the last time you received a hand addressed envelope?  Not digitized font, but real handwriting. Whether you receive a hand addressed envelope, a handwritten card or a letter with handwriting inside, genuine handwriting is a rare and precious find in most mail boxes, which makes it a wildly effective marketing tool.

There is a lot of marketing noise out there, making it a challenge to effectively reach your target audience. They are inundated by e-mails, voicemails, podcasts, blogs, TV ads, radio ads, print ads, and other messages. So, how do you stand out?  How do you make yourself, your organization, or your services memorable?

If you want to capture attention, build customer loyalty and improve your return on investment, consider adding handwritten mail campaigns to your marketing mix.  Here are seven reasons why you should use real handwriting to reach your customers:

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What are some ways my company can benefit by working with a List Broker?

Spam has become as taboo as other four-letter words. Go back to the basics by getting lists from list brokers and start direct mail and telemarketing campaigns.

List brokers take advantage of controlled circulation publications. Ask your list broker about these lists which include executives who are often offered free subscriptions to particular publications.

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You have to market to stay ahead in business today. Even if you live in a small community, marketing plays a big role in making your business creditable. Consumers today are subjected to anywhere from 1800 – 3000 advertising messages per day. With that large of a statistic, it is no longer viable to rely only on word-of-mouth marketing.

Word-of-mouth marketing is the best way to build a reputation, but if a competitor’s marketing message comes along that hits your consumers’ “buttons” they may be likely to leave your business in search for a better price, closer location or just plain curiosity.

You have to continually market to let people know you exist and so they will not forget about you. The way you do it may vary depending on your type of business, but there is one marketing avenue that will get you an excellent return on investment, if done right. Direct mail.

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Direct mail and print advertising are two forms of marketing that can reach a large amount of people that are in your target market. Direct marketing is also a very cost effective option when choosing an advertising approach.

Direct mail and print advertising pieces can be a part of a bulk package, using cooperative efforts and they can also be sent out separately through individual efforts. These mailings often include advertisements, coupons, and letters that can be useful to recipients in that zip code.

A cooperative mailing effort can include collaborating with other businesses to reach a vast number of people. Teaming up with these other businesses can involve your ads or coupons being sent out in bundle along with the other companies that are representing themselves. The coupon packages are usually sent to specific ZIP codes so that areas that would be interested in what you are offering would receive the information

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Mortgage Direct Mail Information Reverse Mortgage Mailer FHA Loan Mailer ARM Mortgage Mailer QUALIFIED LEADS – VARIABLE DATA We send all mortgage mailers to homeowners based on credit driven criteria you select. We use quality information directly from the source because we want you to be able to do business with people who respond. We then use homeowner data such as lender name, loan amount, ARM Recast date, etc. within the mailer to gain the prospects trust. MORTGAGE LETTERS THAT WORK Your mortgage mailer is 100% customized for your specific strategy, competitive advantages, brand and company. We have developed various mortgage mailers that currently out perform the competition by targeting a specific type of borrower. Increase your business with a targeted ARM, FHA, or Reverse Mortgage Mailer today! MORTGAGE MAILINGS THAT GET OPENED Upgrade your mailer with our Rush Priority Mail envelopes that entice the homeowner to open and read the enclosed mortgage letter. Our envelopes and snap packs look like official packages which costs several dollars to ship. HOW IT WORKS Using Best Rate Mortgage Direct Mail Services is as easy as 1-2-3. Simply choose your target audience, select your mortgage mailing package and copy, then we send your mailing out for final approval and production. Your mailing is sent within 3-7 business days after mailer approval. POSTCARDS AND MORTGAGE NEWSLETTERS ALSO AVAILABLE Contact our marketing team today for a custom quote on our tailor made postcards, newsletters, and “stay in touch” mailings. We can meet your needs and budget today at 888-MY-LEADZOur mortgage letters are completely customizable and can be mailed with the standard #10 window envelope included free of charge or you can upgrade your mailing to a custom envelope or snap pack. See below for more details. Adjustable Rate Mortgage – ARM – Mortgage Mailer Our clients have had huge success with our Adjustable Rate Mortgage Mailer. This mailer prompts response by using data and mortgage payment increases based on the homeowner’s loan. This mailer also includes attention grabbing photographs along with testimonials that build trust and re-enforce your message of refinancing into a fixed rate loan. Our ARM Mailer is the perfect choice when targeting homeowners with loans about to adjust. If you do not already have a targeted ARM mailing list for your mailer, our team of marketing professionals will assist you in establishing what list criteria will work best for you. We also provide suggested letters which have produced great results or you can provide us with a letter of your choice. Reverse Mortgage Mailer The Reverse Mortgage Mailer targets homeowners over age 62 and gives the look and feel of a official document regarding a FHA Home Benefit Program. This mailer explains the benefits of a reverse mortgage as well as why they should call you to see what their exact benefits will be. Our Reverse Mortgage mailer is the top choice among reverse mortgage specialists and produces great responses from homeowners over the age of 62. If you do not already have a targeted mailing list for your mailer, our team of marketing professionals will assist you in establishing what list criteria will work best for you. You may also incorporate company logos and images into your mailer to build trust and credibility. FHA Streamline Mortgage Mailer The FHA Streamline Mortgage Mailer is the newest mailer to our product line. With FHA rates low it makes it easier then ever to target and refinance a homeowner currently in a FHA loan. This mailer gains trust by showing the homeowner exact savings based on their situation as well as providing information about what an FHA Streamline is. Our FHA Streamline Mailer is the top choice among FHA Approved Brokers and provides a high response rate. If you do not already have a targeted list of FHA homeowners with high interest rates, our team of marketing professionals will assist you in establishing what list criteria will work best for you. Customized Mortgage Mailer Customize your very own mortgage mailer! Our production team and group of graphic designers will assist you in developing a unique mailer for your specific needs. Increase your response by adding your picture, testimonials from past clients, specific information regarding the homeowners financial situation or loan, or anything else that will entice the homeowner to pick up the phone and call you. Target Audience – We will assist you in establishing what list criteria will work best for you. Once we send your mailer to your list we will never double mail these homeowners with a competitor’s mailer. Customized Content – We have suggested letters which have produced great results or you can provide us with a letter of your choice. You may also incorporate company logos and images into your mailer at no extra charge. All of our mortgage mailers include a standard #10 one window envelope free of charge, however you can upgrade your envelope for an additional charge. Large (6×9) 4-Color Envelope Small (4×9) 4-Color Envelope The Rush Priority Mail envelope is an attractive envelope that looks like an official document from someone important…YOU! This envelope has proven to have the best open ratio among all of the full color envelopes available today. Our Urgent Letter Enclosed envelope is a full color windowed envelope designed to look like an official envelope from the post office. Our clients have seen as high as a 50% increase in open rates when using a full color envelope compared to a standard one color windowed envelope. Snap-Pak mailers are self-contained mailers with perforated edges. You can print any letter on the inside or just black and white text. Our full color Rush Priority Mail Snap Pak is a one of a kind for the mortgage industry. This unique snap pack can yield as high as response rates as our 6×9 envelope due to it’s official look and feel. If you want your mortgage letter to be opened and read, we recommend the full color Snap Packs for any campaign. Target Your Desired Prospects and Close More Loans

Many large retailers such as Macy’s or Wal-Mart are using direct mail techniques in order to reach out to their customers. These large companies often mail out sales flyers that highlight what will be on sale in their retail stores that week. Retailers that have special sales often send them out as well.
You may not thing that you can implement direct mail techniques in your own small business, but this can be very effective in your community or trying to reach your target market. It can be used effectively for little money, although it’s not as flashy as advertising on TV, often the cost for acquiring new leads is much less.
You may or may not have noticed, but direct mail techniques have been used for many years. A lot of people ca still get their mail daily, even though they have become accustomed to using email for personal and some business communication. In the past, this method has been used more by larger companies. More profitable companies implement direct mail techniques into their overall marketing strategy and are very successful.
People often ignore both the radio and TV, and they can do so rather easily by blocking out the ads or changing the station or channel. Implementing direct mail techniques is much less invasive and when offers are received they can just place them aside and look at it later.
You should remember that implementing direct mail techniques gives you more say than TV or radio spots if you are selling a product or service. You can print just about anything you want, and you don’t have to cram your information on some tiny 30 second spot ad. You can be sure that your potential customers and clients get all the information they need to make and informed decision.
If you implement direct mail techniques the right way, it can be very effective. People will receive ads and flyers in the mail as long as they still have postal service. You have to determine what strategy of delivery is best for you. Should you use a bulk rate, or a live stamp? That all depends on your target market. Certain direct mail techniques can be applied to one campaign, however not all of them. There’s no “one size fits all” so to speak with direct mail techniques.
You can get all the information you need as to how to effectively run a campaign by going to your local post office and talking to them about specific direct mail techniques relating to postage and laws. They will be able to discuss bulk rates. They could also advise you on which day is the best so mail out your materials and other rules that you may need to know.